The V Energy Byron Party Bus - a free, guerilla-style Splendour shuttle service 

Faced with biblical rain that threatened to wash Splendour in the Grass out altogether. LADbible Group teamed up with V Energy to create a disruptive brand moment that spoke to a music and festival-loving audience.

- Over the wet weekend LAD and V hosted 12 bus trips to and from the festival
- More than 1000 festival goers got on board to party with V Energy and over 1,500 cans of product were handed out.
- We had a digital reach of 3.2m, 238% of target,
- 250+ social posts generated
- Average reach of 459k on our daily videos.
- Overall, we achieved an ROI of $350k – over double our initial investment.

Responsibilities
- Team & project management
- Creative strategy and planning 
- Budgeting and timelines
- Client comms

Deliverables
- Branded Activation
- Creative for social distribution