Videos 1 and 2: General Electric
Innovation Never Sleeps - immersive web documentary series
Production budget: $150,000
Production timings: 4 Months
Video deliverables: 15 x videos | social cutdown edits
Where does it live: within a bespoke interactive as well as on client’s owned channels
Link: Innovation Never Sleeps
Roles and responsibilities:
The Awarded GE’s ‘Innovation Never Sleeps’ is one of the projects I’m most proud of to date. Content spanned videos, imagery, articles and data visualisation. The campaign concept was pitched to the client by myself and a small commercial team at the Guardian. I sourced, briefed in and managed the video agency as well as 2 designers who I worked closely with throughout the process to roll out this huge national series.
Creative concept development / art direction, treatment
Involved throughout the entire pre-sales and production process
Key client facing role representing production
Manage suppliers, timing and budget across video production and design
Ensure a high standard of delivery within budget
GE: VIRGIN part 1/3
GE: CSIRO part 1/3
Video 3: Wynns Wine
Coonawarra: The home of cabernet - online video series
Production budget: $20,000
Production timings: 2 Months
Video deliverables: 3 x videos | social cutdown edits
Where does it live: Client’s owned channels as well as the Guardian platform
Link: Coonawarra: The home of cabernet
Roles and responsibilities:
We had the opportunity to shoot in a really interesting location in South Australia. 3 online videos and a bespoke wine pairing interactive were produced. I sourced, briefed in and production managed a director and DOP team who were amazing and able to deliver the videos to budget. I was involved with the client from the SOW and kickoff through to final delivery.
Creative concept development / art direction, treatment
Involved throughout the entire pre-sales and production process
Key client facing role representing production
Manage suppliers, timing and budget across video production and design
Ensure a high standard of delivery within budget
Wynns Wine Part 1/3
Video 4: SKODA / Post-it Note
The origin of the Post-it note - online animated video series
Production budget: $20,000
Production timings: 1 Month
Video deliverables: 3 x Animated videos | social cutdown edits
Where does it live: Client’s owned channels as well as the Guardian platform
Link: The origin of the Post-it note
Roles and responsibilities:
We produced this animated series for Skoda as part of a wider ‘uncovering clever’ campaign. The client was after a quick turnover and had a specific concept / style in mind. I sourced, briefed in and production managed an independent illustrator, animator as well as a recording studio for the audio mix. Juggling the representation of multiple brands was particularly challenging for this project. There was a significant amount of back and forward that took place but I was really happy with the outcome considering the budget and timeframe.
Concept development, treatment, oversee storyboarding and animatic
Involved throughout the entire pre-sales and production process
Key client facing role representing production
Manage suppliers across with specific skill sets ie. illustrators and audio engineers
Ensure a high standard of delivery within budget
Skoda Part 1/3
Video 5: Samsung
Visionary device puts life into focus - online video series
Production budget: $40,000
Production timings: 3 weeks (per video)
Video deliverables: 4 x Videos | social cutdown edits
Where does it live: Client’s owned channels
Link: Visionary device puts life into focus
Roles and responsibilities:
This Samsung video series was produced with a super quick turnaround. The flighting schedule for the videos was tied to Samsung’s busy brand calendar. I worked closely with their Australian marketing team throughout the process to deliver the first cut 48 hours after the shoot. We were able to leverage Samsung’s ambassador, Australian Paralympian Jessica Gallagher for this particular video. An incredible individual who was really warm and easy to work with. We only had her for a small window of time and with multiple crews on site that day with conflicting priorities, the pre-production was crucial. I worked with a small team including a producer / director as well as DOP’s based in both Melbourne and Sydney.
Concept development, treatment
Involved throughout the entire pre-sales and production process
Key client facing role representing production
Manage suppliers, timing and budget across video production
Ensure a high standard of delivery within budget
Samsung Part 1/4
